Dispatches from GE’s Monogram Experience Center (part 1)
This week I’m delighted to be one of a lucky group of designers and architects enjoying a three-day, hands-on learning experience at the Monogram Experience Center in Louisville, Kentucky. There’s no better way to learn about appliances than to actually cook on them, and we’re doing just that under the guidance of chefs Joe Castro and Brian Logsdon in the professional culinary studio at the heart of the 9,000 sq ft complex:
The MEC is a feast for all the senses – not just the expected gustatory ones:
It also houses a full equipped wine-tasting room, and we spent much of our day in the multimedia capable showcase gallery – a luxuriously appointed screening room where multiple secret wall panels open up to reveal the appliances under discussion.
Today we had a speed cooking morning, and prepared our own lunch on induction cooktops (the way of the future folks) and the amazing Advantium speed cooking ovens. Did you know that over 70% of us don’t start to plan our weekday evening meals until 4 in the afternoon? Advantium technology cooks up to 8 times faster than conventional ovens – making it easier to cook real food at home on even the busiest and least planned days. The results are definitely delicious – a world apart from microwave convection ovens, and practically a universe apart from ordinary microwave cooking.
Our afternoon concentrated on refrigeration products – I can tell you I am very excited about the new 30″ fully integrated refrigerators, to be launched in the 1st quarter of 2011. Just check out the way the drawers line up with cabinetry – and even better, you can switch the bottom drawer from refrigerator to freezer, and back again, as your needs change:
There’s no question that everybody at GE Monogram is paying the most meticulous attention to detail – and that they are masters of research and statistics. Did you know that experts dispute whether eggs should be kept on their sides, pointy end up, or pointy end down for best preservation? Or that most people keep condiments and salad dressings in the door shelves of the refrigerator? That the average number of salad dressing bottles in the refrigerator is six? And one of them is nearly always ranch?



Isn’t it wonderful – and what a great way to try it out, too
It’s official: we love induction! Cooked dinner on it last night, in a Staub pan. If any of your clients are wavering, they really should get the $199 Fagor 12″ portable. It will give them an idea of what it’s like to cook w/ induction, and no matter what they choose, it will be handy to have in a makeshift kitchen during remodeling.
That sounds like a brilliant idea, Kate. One of the best things about induction, I think, is that it keeps the kitchen cooler – apart from the speed, controlability, and ease of cleaning, that is!
While I want a dual fuel range (an Aga 6-4 or an Aga Legacy 44 or a CornuFe 110), I’ve been curious about induction so I just now ordered a Fogar 12″ (one burner) portable induction cooktop (110v & 1300w). At $189 (Amazon) it seemed the most economical way to try it out, and it will (we hope) be a good make-shift cooktop during restoration, thereby killing two birds with one (albeit $200) stone.
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Those statistics about salad dressings made me laugh. I realize I have an obsession with balsamic vinegars and have nearly six bottles of various brands. Shocking!
Wow, I very much envy you the trip. I also think they have some very exciting things going on there. I especially like that last picture you posted. Man, I think I could do a dozen blogs on that alone! I’ve seen any number of built-in refrigerators and freezers, but these guys really did a wonderful job with this. I am truly impressed.
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What a wonderful opportunity Sarah! Enjoy! Looking forward to hearing more about all you’re learning.
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I am thrilled that you’re up there in Louisville. Do those folks know how to put on a training seminar or what? I never really understood Advantium until I used one and wow, what an appliance. Enjoy the rest of your week!
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